Case study
Title: Byline
Frequency:Quarterly
Market:B2B
Print Run:10,000
Client:Waterline Group PLC
Waterline is an £80m+ logistics company focused on the UK kitchen industry, a highly competitive market with severe customer loyalty challenges. Boxout were commissioned to create a magazine that would bring Waterline closer to their existing and potential customer base, and reinforce Waterline’s market leading position.
Byline is unique in its market, and has been a major success in both promoting Waterline Group PLC companies and brands, and as an active sales generator, backing up the company’s on-road sales force.Readership among Waterline customers has been so strong that the magazine has generated sufficient advertising to completely cover its costs, and Byline is now a profit centre for Waterline Group PLC.