Case study
Title: Discover Dartmouth
Frequency:Annual
Market:B2C
Print Run:35,000
Client:Dartmouth Tourist Information Centre
Discover Dartmouth has been informing the visitors to Dartmouth for more than eight years, helping to attract existing and new tourists to come to the town.
Boxout were asked to work on the 2008 edition of the magazine, to update its look and re-invigorate its role of marketing the town.
A complete redesign, combined with new photography and a professional editorial approach, has given Discover Dartmouth a new lease of life, and Boxout have been appointed to work on the 2009 edition and beyond.
Reaction from advertisers has been amazing, and the 2009 edition has seen a marked uplift in advertising despite difficult times for the local tourist industry in 2008.